This year, Move Seniors Lovingly turns 20! To celebrate this incredible milestone, our Founder and CEO, Margo Salnek, reflects on two decades of exceptional service, dedication and compassion.
Message from the Founder and CEO of Move Seniors Lovingly
Wow, 20 years already!
As I prepared to write this message, I revisited the story of Move Seniors Lovingly on our website. The lovely lady in the picture is my mother. Twenty-one years ago, when I first shared my idea for Move Seniors Lovingly, a groundbreaking concept at the time, her initial response was, “Oh, Margo…”
Let me explain. My mother was a nurse at St. Michael’s Hospital in Toronto during an era when nurses were bedside caregivers. She had seen firsthand the challenges of working with sick and aging individuals. Her instinctive reaction was to protect me, her daughter, from what she knew could be a difficult path.
What she didn’t account for was my twenty years in the music business. Having survived the highs and lows of that industry, I can confidently say it made me resilient and fearless. I wasn’t afraid of rejection or failure as I began creating a new senior move transition concept.
The name “Move Seniors Lovingly” was personal. My goal was to approach this mission, “Honouring Our Fathers and Our Mothers,” with compassion and to share my talents in a meaningful way. The word “Lovingly” serves as a constant reminder to our franchisees, their teams, and me to treat every senior and situation with kindness and grace, no matter the challenges.
As I reflect on the past two decades, I am in awe of the incredible talent and dedication of our franchisees. These remarkable individuals are committed professionals with a genuine desire to provide the best care for their clients. They serve selflessly, using their skills and passion to make a difference.
In a world that often prioritizes self-interest, money, and fame, our franchisees are a rare and inspiring exception.
To all our franchisees and their teams, I offer my heartfelt thanks. Your dedication, compassion, and kindness have not gone unnoticed. You’ve created better lives for countless seniors, helping them transition into beautiful homes during the final chapters of their lives. You are extraordinary, and I am deeply grateful.
To my husband, Brian, who selflessly left his corporate career to lend his talents and expertise to leading the business side of Move Seniors Lovingly, I am forever grateful.
And, to all the seniors and their families who have trusted us with their transitions and continue to refer our services, you are the heart of our mission and the reason we exist.
So, here’s to another 20 years of exceptional service! And Mom, I hope I’ve made you proud.
With much love and gratitude,
Margo Salnek
Founder and CEO, Move Seniors Lovingly
– Published January 2025 By Margo Salnek
Move Seniors Lovingly is a full-service Senior Move Transition Company solely dedicated to assisting seniors and their families in all aspects of the transition from their present home to a new home or senior community. If you or a loved one are planning for a move, reach out to our team of professionals for support and guidance, or to schedule your free consultation.
Call 1-888-884-0804 or Email: info@moveseniorslovingly.com
Let us do it all, you don’t have to lift a finger!
Move Seniors Lovingly
Toronto, Ontario
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